- Description
- Curriculum
- Reviews
Week 1.1: Digital Transformation & Geopolitics
Week 1.2: Consumer Shifts & Platform Economics
Week 1.3: Economic Constraints & Crisis Communication
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10
Strategic Marketing Management in an Age of Supply Chain Complexity -
11
Inflation and Value Perception Management – The Psychology of the Transaction -
12
The Architecture of Choice – Relative Positioning and the New Value Paradigm
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13
The Fragility of Reputation – Crisis Communication in the Viral Era
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14
Ethical Influence and the New Frontiers of Brand Engagement
Week 1.4: Martech & Global-Local Tensions
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15
Martech Stack Integration Complexities
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16
The Strategic Choice: In-House Innovation vs. Marketplace Utility
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17
Navigating the Global Frontier: Strategic Commitment and Market Dynamics
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18
The Global-Local Synthesis: Strategic Agility in International Markets
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19
Human Capital and the Next-Gen Marketing Talent Gap
Week 2.1: Strategic Analysis & Segmentation
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20
Situation Analysis Frameworks
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21
Portfolio Orchestration - The BCG Growth-Share Framework
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22
Growth Strategy and Digital Ecosystems
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23
Precision Engineering - The Science of Market Segmentation
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24
Generational Archetypes and the Evolution of Niche Targeting
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25
Consumer Behaviour Analysis Tools - The Architecture of Choice
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26
Viral Dynamics and the New Science of Measurement
Week 2.2:Competitive Strategy & The Marketing Mix
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27
Competitive Analysis Methods – Navigating the Global Strategic Landscape
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28
Strategic Portfolio Management – The Logic of the Growth-Share Matrix
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29
Visualizing Positioning and Marketplace Scope
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30
Marketing Objectives Formulation – The Architecture of Intent
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31
Strategic Pricing and Modern Performance Metrics
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32
Marketing Mix Optimization – The Seven Pillars of Market Synchronization
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33
Tactical Precision – Pricing Tripods, Psychological Arbitrage, and Channel Synchronization
Week 2.3: Digital Strategy & Performance Metrics
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34
Digital Marketing Strategy Development – From Interruption to Integration
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35
The Sovereignty of the Skip Button – Adapting to Consumer Agency
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36
Strategic Capital Allocation – The Balancing Act of Modern Enterprise
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37
The Marketplace Paradox – Balancing Reach Against Autonomy
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38
The Obsolescence of the One-Dimensional Metric – Reimagining the Measuring Tape
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39
Framing the 'Gift' – The Psychology of Pro-Social Referrals
Week 2.4: Campaign Planning & Innovation
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40
Strategic Campaign Planning and the Architecture of Organizational Growth
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41
The STP Framework - Engineering Precision in Global Markets
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42
Behavioral Economics and the Architecture of Modern Planning
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43
Engineering Organizational Growth - The Interplay of Innovation and Portfolio Strategy
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44
Case Studies in Strategic Evolution and Future-Proofing
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45
Risk Assessment and the Architecture of Strategic Resilience
Week 3.1: Foundations of Brand Strategy
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46
Brand Identity Development – The Architecture of Perception
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47
The Strategic Architecture of Brand Building
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48
Mindsets of the Modern Marketer – Integrating Empathy, Analytics, and Emotion
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49
Brand Positioning – Mastering the Battle for the Mind
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50
Behavioral Economics – Engineering Choice in the Consumer Mind
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51
Strategic Positioning in Practice – Case Analysis and the Viral Era
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52
Brand Equity Measurement – Quantifying the Intangible
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53
Strategic Metrics and KPIs – Navigating the Data-Rich Landscape
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54
The Institutionalization of Excellence – Portfolio Management and Neuro-Economic Interventions
Week 3.2: Brand Experience & Relationships
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55
Strategic Brand Communication and Identity Architecture
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56
The Orchestration of Brand Meaning: Integrated Marketing Communication
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57
Strategic Narratives and the Evolution of Digital Influence
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58
The Emotional Contract: Navigating the Love-Respect Axis
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59
The Cognitive Architecture of Choice: Navigating the Consumer Journey
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60
The Psychographic Tapestry of APAC Gen Z: Segmented Relationship Models
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61
The Architecture of Experience: Engineering the Frictionless Brand
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62
The Invisible Architect: Behavioral Economics in Experience Design
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63
The Structural Architecture of Experience: Organizational Design and Performance Analytics
Week 3.3: Global & Digital Brand Expansion
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64
Strategic Brand Extension and Portfolio Management
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65
Digital Brand Management and the Ecosystem of Engagement
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66
Digital Marketplace Management and the Scope Matrix
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67
Behavioral Economics in Digital Spaces – Nudging the Connected Consumer
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68
Cross-Cultural Branding – The Glocal Imperative
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69
The APAC Frontier – Decoding the Generation Z Archetypes
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70
Navigating Global Localization Tensions and Strategic Adaptation
Week 4.1: Contemporary Branding Challenges
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71
Strategic Brand Crisis Management in the Digital Age
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72
The Trust Trap — Ethical Governance in Choice Architecture
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73
Neuromarketing — The Science of the Irrational Consumer
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74
Decoupling the Transaction — Softening the Pain of Payment
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75
Sustainable Branding — Navigating the Paradox of Virtue and Value
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76
The Psychographic Divide — Segmenting the Sustainable Consumer
Week 4.2: Ideation & Opportunity Recognition
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77
Market Sensing & Opportunity Identification
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78
The Strategic Architecture of Modern Marketplaces
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79
Strategic Identification of Latent Market Needs
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80
The Architecture of Choice – Designing Decisional Environments
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81
The Power of the Preset – Leveraging Loss Aversion and the Endowment Effect
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82
The Glocalization Paradox – Balancing Global Scale and Local Soul
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83
The End of the Homogeneous Generation – Psychographic Clustering
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84
The Cultural DNA of the Consumer – Beyond Demographic Data
Week 4.3: Narrative Design & Prototyping
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85
Storytelling & Narrative Design – Engineering Emotional Resonance in Global Markets
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86
Multi-Surface Orchestration – Synchronizing Narratives in a Fragmented Digital Ecosystem
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87
Cinematic Sovereignty – Commanding Attention in the Age of Video-First Discovery
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88
Behavioral Insight Application – Engineering Predictable Irrationality
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89
The Altruism Advantage – Engineering Viral Growth through Pro-Social Framing
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90
Agile Prototyping Skills – Engineering Innovation for Global Scale
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91
The Lifecycle of Value – Navigating the Product Life Cycle (PLC)
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92
Agile Enablers – Scaling Digital Competitiveness in an Algorithmic World
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93
The Anatomy of Innovation Failure – Strategic Missteps in the Quest for the New
Week 4.4: Digital-First Launch Strategy
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94
Strategic Product Launch in the Digital-First Era
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95
Navigating the Digital Agora: Strategic Marketplace Entry and Scope
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96
The Rise of the Neofluencer - Humanizing the Digital Interface
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97
Experience Design Mastery
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98
Choice Architecture - Sculpting the Consumer Decision Journey
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99
Data-Informed Creativity — The New Synthesis of Art and Science
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100
Precision at Scale - The New Frontier of Data-Driven Segmentation
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101
The Altruism Dividend — Engineering Pro-Social Growth
Week 4.5: Execution, Resilience & Compliance
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102
Stakeholder Alchemy and the Dynamics of Modern Influence
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103
Balancing the Marketplace Ecosystem – Strategy in the Age of Platform Dominance
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104
The Unifier and Altruistic Mindset – Integrating Strategy and Human Psychology
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105
Regulatory Navigation – Privacy, Ethics, and the Power of Choice
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106
Ethical Accountability and the "Green" Trap – Navigating the Sustainability Gap
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107
Marketplace Rules and Algorithmic Constraints – Navigating the Digital Gatekeepers
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108
Launch Resilience Building – Navigating the High-Stakes Terrain of Innovation
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109
PLC Resilience Strategies – Sustaining Value Across the Product Life Cycle
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110
Agile and Data-Informed Resilience – Orchestrating the Modern Marketing Machine
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Course details
Lectures
110
Level
Beginner
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